Cobot Brand System
Humanising robotics: designing for trust and adoption at scale
Following a $100M Series B, Cobot, founded by former Amazon VP of Robotics Brad Porter, is defining the future of human-robot interaction. More Air was tasked with building the strategic brand foundations and visual system required to translate their complex Robotics and AI capabilities into a trusted, market-ready product.
A system that embodies Cobot’s core values
Cobot needed a brand system that embodies their core tenets: Trustworthy, Adaptable, and Useful. Our objective was to create a cohesive visual identity that aligns with these principles and their core values which are Listen, Trust, Contribute, Empower, and Reflect. We developed a modern logo that symbolises the synergy and trust between humans and robots, alongside vibrant, dynamic colours balanced with neutral tones, that convey adaptability and trustworthiness.
The interaction between human and robot
We developed a design language that balances industrial-grade precision with human-centric accessibility. This ensured Cobot's technology felt safe and intuitive across high-stakes environments, from healthcare to global logistics hubs.
Developing a memorable brand presence
With a combination of precise and minimal design, we wanted to capture the essence of advanced technology and forward-thinking, while implementing a unified visual language that will work flexibly across all platforms. We conducted a comprehensive analysis of the robotics industry and market trends, and closely collaborated with Cobot with multiple rounds of refinement to incorporate feedback and ensure alignment with their core values.
Successful launch yields positive outcomes
The new branding was rolled out across Cobot's physical products and marketing materials, while the website we built launched in sync with their first robot, Proxie, perfectly aligned with media coverage. We helped to increase brand recognition and visibility in the industry, with a modern, professional image that reinforces Cobot’s leadership in robotics innovation. Stakeholders and audiences responded positively, highlighting the alignment with the company’s vision and values.
“More Air's exceptional service in branding and website development significantly enhanced our online presence, crucial for our successful Series A announcement.”
Brad Porter
Founder & CEO, Cobot
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