Z-launcher App
The brief
Z Launcher learns how you use your Android promoting favourite apps through the day. With scribble you can launch anything in a second. Z Launcher had 2M+ installs and a 4.3 star rating. We were appointed by Nokia to help conceive the app and lead the visual design, as well as design the N1 tablet website.
Early considerations
The Z Launcher was initially designed to be a single contextual list with a scribble layer on top. After user testing of early prototypes which revealed issues with the thumb reach and a list's strong association with the scrolling paradigm, we added a contextual area at the top and ran through several iterations.
“One of the best Android launchers just got even better”
Zach Epstein
BGR
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Installs on Google Play
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Avg. user rating
Tablet design
Following the success of the Z Launcher on Android mobile, Nokia wanted a bespoke version to be preinstalled on their Nokia N1 tablet. We ran through multiple iterations before settling on a grid-style design maintaining the contextual area at the top and a dedicated scribble area underneath.
Hand-off materials
Embedded within Nokia's UX design team, we closely collaborated with engineering to provide red-line design specifications (thankfully we use Zeplin now!) and to ensure the final layout closely represented the original design. Assets like buttons and logo-type were also delivered for this and associated products.
Tablet launcher & website
After designing the Z Launcher for Android we shifted our focus to redesigning it to fit the N1 tablet so that it could be pre-installed for users. This was then followed by the design of the N1 promotional website from initial concept to final production and collaborating with front-end development.
“Nokia just made the smartest Android launcher around”
SlashGear
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