Monolise Online Store
The brief
Monolise was conceived as an online store offering a curated collection of hard-to-find products from Japanese craftspeople, each sharing the core values of exceptional design, quality and longevity. We created a visual identity that celebrates the uniqueness of Japanese design.
The original idea
Concerned by the throwaway culture of today we decided to build an online store that focused only on products that would be cherished for life. We chose to start with products from Japan where there still exists a strong desire amongst craftspeople to create beautiful long-lasting products.
Naming & logo design
After testing many store names with family and friends we settled on Monolise. It is a combination of "Mono" which means product in Japanese, and "Globalise" as our aim is to connect local craftspeople with a global audience. The adaptive logo celebrates the simplicity and diversity of Japanese product design.
Website design & build
The website design is purposely minimal to concentrate the user's focus on the product design. The store was planned on Shopify, which offered the features we needed and kept setup time and costs low, leaving us free to concentrate on design, product curation and customer relations.
Visual language
We kept colour usage to a minimum, again to focus the attention on the products rather than the website. The Butler serif typeface was chosen for the logo and headers to give an elegant, premium and traditional feel which is then balanced alongside the more contemporary Basic Commercial typeface.
More work
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