Robotics that people want to work alongside.

01

Essence

Cobot builds robots that work alongside people rather than replacing them. The brand has to carry both halves of that: serious engineering credibility, and an approachability that stops a machine on a factory floor feeling like a threat.

So the system is precise without being cold. Generous space, a restrained sans, and two colours doing the emotional work against a warm neutral ground. The robot is the hero; the brand is the room it stands in.

The three tenets

The products are built on three core tenets, and they are the test any new work should pass.

1. Trustworthy

   Predictable behaviors that blend naturally with your operations

2. Adaptable

   Brilliant hardware and software that easily adapts to your application and environment

3. Useful

   Real-world applicability with real-world return on investment

The five values

How the company works, which shapes how the brand sounds.

1. Listen

   Collaboration starts with listening, learning from each other, and empowering one another to rise to the challenge.

2. Trust

   Trust is where we start. Trust enables us to move faster together. We earn it every day by delivering on our commitments.

3. Contribute

   We are here to make an impact and contribute to building a better future. We share our skills and insight with the community.

4. Empower

   A clear direction and transparent decision-making empowers teams to move with purpose and camaraderie.

5. Reflect

   We reflect on the world through fresh eyes. We are always curious, never complacent, and willing to change our minds.

02

Logo

The wordmark is lowercase, drawn rather than set, with the counter of the letterform carrying the system's one piece of geometry. It was designed with the hardware in mind: it has to survive being etched, moulded and printed on a physical product, not only rendered on a screen.

Black on white

White on Cobot Purple

Primary

Black wordmark on white or Cobot Taupe Light

Reversed

White wordmark on black or Cobot Purple

Minimum width

80px on screen, 20mm in print

Clear space

The height of the wordmark on all sides

On product

Single colour only, no gradients or effects

03

Typography

Getting the fonts

This page is set in the fallback stack, not in Oracle. A webfont licence does not permit serving the files from a page like this one, so the book shows the system fallback that the guidelines specify. It is the honest option: rendering Cobot's own guidelines in a lookalike would be worse than showing what the fallback actually does.

Oracle is a commercially licensed typeface and is not included in the asset pack. Cobot holds the licence directly with Dinamo. Anyone who needs the files, whether an agency, a printer or a new hire, should be added to that licence rather than sent a copy of the font. Web use needs a webfont licence, which is a separate tier.

Scale

Line height is 1.4 across display and body, 1.6 for small functional text.

04

Colour

Two colours carry the brand. Purple is the one people remember, green is the contrast that keeps it from feeling corporate, and the taupes stop the whole thing reading as a technology startup template.

The named colours

Secondary palette

Extra flexibility when designing interfaces. These are for UI states: warnings, errors and informational banners. They are not brand colours and should not appear in marketing material.

Supporting greys

Warm greys, not neutral ones. They belong to the taupe family, which is why they sit comfortably next to it and why a generic grey does not.

Pairing discipline

• Never put Cobot Green and Cobot Purple directly against each other as type and ground. They are contrast partners, not a text pairing.
• Never use white text on Cobot Green. The green is light and the contrast fails.
• Never introduce a neutral grey. The greys here are warm, and a cool grey breaks the palette.
• Never use purple and green in equal measure. Purple leads, green supports.

05

Voice

This section is not yet written. The brand book carries the placeholder "Cobot to provide copy and tone of voice principles", with an overview paragraph and three principles still to be supplied. Nothing here has been invented to fill the gap.

What the source does record as the intent: tone of voice matters for a robotics company that has to connect with people, and the balance to strike is friendly and professional at once.

Until the principles are written, the safest guidance is the three tenets above. Copy that is trustworthy, adaptable and useful in what it actually says will not be far off.

06

Symbol

The symbol is the wordmark's geometry taken on its own, for the places the full wordmark cannot go: app icons, favicons, product moulding, social avatars, and the status indicator on the machine.

It is not a decorative element. It should not be scattered across layouts, used as a bullet, or tiled as a pattern without a specific reason.

Minimum size

24px on screen

Clear space

Half the symbol's width on all sides

Colour

Single colour. Black, white, or Cobot Purple

Use it when

The full wordmark will not read, or the space is square

07

Motion

Motion in the Cobot system mirrors how the hardware moves: deliberate, weighted, and never sudden. Nothing snaps. Elements ease in and settle, the way a well-tuned arm comes to rest.

Keep it purposeful. Motion signals state changes and guides attention. It is not decoration, and on a product used all day it becomes irritating faster than it becomes charming.

08

Files

Everything below is yours. The Figma file is the source of truth for design, the asset pack is what production uses, and the markdown file carries the same decisions in a form your own AI tooling can read and your team can edit.

Fonts are not in the pack. Oracle is licensed from Dinamo and has to be obtained through that licence, which is covered under Typography above.

This page is built from brand.md. Edit the file and the page follows, which means the guidelines, the asset pack and whatever your team generates with AI all stay on the same source.

@import url("https://moreair.co/brand/cobot/tokens.css");

.headline {
  color: var(--black);
  font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, sans-serif;
}