---
version: "alpha"
name: "Cobot"
description: "Robotics that people want to work alongside."
colors:
  cobotPurple: "#907EFF"
  cobotGreen: "#4FDF9A"
  cobotTaupe: "#D8D4C7"
  cobotTaupeLight: "#F2EDDC"
  black: "#000000"
  white: "#FFFFFF"
  uiRed: "#FF7067"
  uiOrange: "#FFB23D"
  uiYellow: "#FBD15E"
  uiBlue: "#7EC6EE"
  foundationGrey700: "#ADAA9F"
  foundationGrey400: "#E8E5DD"
typography:
  display:
    fontFamily: "ABC Oracle"
    fontSize: "128px"
    fontWeight: "200"
  pageTitle:
    fontFamily: "ABC Oracle"
    fontSize: "96px"
    fontWeight: "200"
  sectionTitle:
    fontFamily: "ABC Oracle"
    fontSize: "64px"
    fontWeight: "200"
  heading:
    fontFamily: "ABC Oracle"
    fontSize: "48px"
    fontWeight: "300"
  subheading:
    fontFamily: "ABC Oracle"
    fontSize: "32px"
    fontWeight: "400"
  bodyLarge:
    fontFamily: "ABC Oracle"
    fontSize: "24px"
    fontWeight: "200"
  body:
    fontFamily: "ABC Oracle"
    fontSize: "16px"
    fontWeight: "300"
  caption:
    fontFamily: "ABC Oracle"
    fontSize: "14px"
    fontWeight: "400"
  metadata:
    fontFamily: "ABC Oracle"
    fontSize: "12px"
    fontWeight: "400"
omitted:
  - "Elevation & Depth"
  - "Components"
---
## Overview

Cobot Brand Book. Version 1.0, August 2026.

Robotics that people want to work alongside.

This file is generated from `brand.md`, the full brand book, which carries the reasoning, the
logo artwork rules and the asset pack. Read that first if you are a person. This one exists so
an agent can apply the brand without a designer in the loop.

## Colors

- **cobotPurple** `#907EFF` — The primary brand colour and the one to reach for first on branded material. Large fields, key surfaces, the colour people should associate with Cobot.
- **cobotGreen** `#4FDF9A` — The contrast to purple. Fresh, and used alongside rather than instead. Accents, highlights, states.
- **cobotTaupe** `#D8D4C7` — Warmth. Blocks and background colour where a white ground would feel clinical.
- **cobotTaupeLight** `#F2EDDC` — The softer taupe. Page grounds and large quiet areas.
- **black** `#000000` — Text and UI elements: icons, dividing lines, and block colour where the contrast has to be absolute.
- **white** `#FFFFFF` — Text and UI on dark or saturated grounds, and the default page ground.
- **uiRed** `#FF7067` — Errors and destructive actions.
- **uiOrange** `#FFB23D` — Warnings.
- **uiYellow** `#FBD15E` — Caution and pending states.
- **uiBlue** `#7EC6EE` — Informational banners.
- **foundationGrey700** `#ADAA9F`
- **foundationGrey400** `#E8E5DD`

Foreground pairings:

- On white or Taupe Light: Black
- On Cobot Purple: White
- On Cobot Green: Black
- On black: White

## Typography

- **ABC Oracle** (Display and editorial), Dinamo. The whole system is set in Oracle. An elegant sans serif with friendly, smooth contours and subtle contrast, in six weights plus italics. Thin and Light carry display sizes; Regular carries everything functional.
- **ABC Oracle** (Functional and UI), Dinamo. The same family at Regular. Using one family across display and interface is deliberate: it keeps the system tight and removes a pairing decision from every new surface.

Scale:

- Display: ABC Oracle 128px, weight 200
- Page title: ABC Oracle 96px, weight 200
- Section title: ABC Oracle 64px, weight 200
- Heading: ABC Oracle 48px, weight 300
- Subheading: ABC Oracle 32px, weight 400
- Body large: ABC Oracle 24px, weight 200
- Body: ABC Oracle 16px, weight 300
- Caption: ABC Oracle 14px, weight 400
- Metadata: ABC Oracle 12px, weight 400

## Do's and Don'ts

- Do: Use the supplied vector files, always
- Do: Keep the full clear space on every side
- Do: Place it on a solid ground, or a quiet area of an image
- Do: Use the reversed version whenever the ground is dark
- Don't: Redraw, restretch or recolour the letterforms
- Don't: Add a shadow, outline, gradient or bevel
- Don't: Place it over a busy part of a photograph
- Don't: Set it in any typeface as a substitute for the artwork
- Never put Cobot Green and Cobot Purple directly against each other as type and ground. They are contrast partners, not a text pairing.
- Never use white text on Cobot Green. The green is light and the contrast fails.
- Never introduce a neutral grey. The greys here are warm, and a cool grey breaks the palette.
- Never use purple and green in equal measure. Purple leads, green supports.